Privacy Policy

We at LIFLIC respect your Privacy and are committed to protecting it through our compliance with our Privacy Policy.

This Privacy Notice governs the manner in which www.liflic.in (“LIFLIC,” “we,” “us,” or “our”) collects, uses, shares, maintains and discloses Personal Data collected from users (each, a “User”, “you”) of the website (“site”).

We encourage you to read our Privacy Notice on a regular basis and whenever you intend to provide Personal Data to us. We may amend this Privacy Notice from time to time to reflect changes in our data handling practices.

Website collects, processes, uses, storages, discloses, transfers, or otherwise makes available (“Processing”, “Process” or “Processed”) your Personal Data as legally permitted under Digital Personal Data Protection Act, 2023 and other in-scope Data Protection Regulations.

The privacy practices set forth in this Privacy Notice are for this website only. If you are re-directed to other websites or provide personal data to any of those websites, please review the privacy notices posted at those websites.

Data We Collect About You and How We Collect It

1. Personal Data That You Give Us: We receive and store any data you provide in relation to our Services. You can choose not to provide certain data, but then you might not be able to take advantage of many of our Services. Examples of what data you give us includes your first and last name, postal address, contact details such as your email address and phone number etc. We may also gather information about your access to our website, order history, no. of times you have visited our website and the services/products accessed/purchased by you at our website. This information is used by us to personalize your shopping experience, to process your transactions, deliver your orders, process payment and to make communication regarding your order and/or our products and services. The name, contact number, postal and e-mail address are used by us for contacting you for the fulfilment of your order, sending you information and promotional codes and notifying you about any offer, updates, or new service. The information is also used by us staff members/fulfilment partners, who are involved in the completion of your transaction.
2. Personal Data That Is Collected Automatically: We automatically collect and store certain types of data about your use of our Services, including data about your interaction with our website and services availed through our website. This data is used by us to personalize your shopping experience, to process your transactions, deliver your orders, process payment and to make communications regarding your order and /or our products, offers and services. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses our Services and other content served by or on behalf of us on other websites. Examples of what Personal Data we collect includes the internet protocol (IP) address used to connect your computer to the internet, purchase and content use history, browser and device information, browsers you used to access our Site and services, webpages viewed, time spent on webpages, links clicks, transactions entered, site-navigation patterns, referring website addresses and other diagnostic data from your use and interaction with our Site. Please refer to out Cookie Policy on details around how we collect and process your personal data.
3. Entering a Contest or Promotions: If you participate in a promotion, we will collect name, contact information, and any other information that you choose to include on the form. If you are an account holder, we may note in your account that you participated in a promotion.

How we use your data:

We may use the data that we collect or that you provide to us, including any Personal Data:

1. For processing your orders, contact you in relation to your order (for example tracking your order, an item is out of stock, payment hasn’t cleared or just to let you know that we’ve saved your basket for you etc.) and to pass your payment information onto our payments processing partners.
2. For marketing and advertising purposes, such as to communicate with you about our products and services and those of our subsidiaries, affiliates, and parent companies that may be of interest to you.

• For administrative purposes, such as to register you for, or notify you that you are a winner of a contest or other promotion; to assist you with managing your account and passwords; for technical support; to maintain security and operability of our Website (including for debugging purposes); to provide reports to prospective partners, service providers, regulators, and others; to implement and maintain security, anti-piracy, fraud prevention, and other services designed to protect you and us; to enforce this privacy policy notice, our Terms of Use, and other policies.

1. For customer service purposes, such as to respond to your queries and requests.
2. To undertake, with your consent, marketing campaigns and any other promotional activities such as providing information about special events.
3. To build our contact database once you have made a purchase, completed a transaction and/or registered to receive more information.

• Upon your opt-in, for research and analytics, such as for internal market analysis, such as identification of trends and measuring the amount of traffic to our Website; to improve our Website, products, and customer experience; to understand what parts of our Website are most popular or to improve upon our Website; to understand our customer demographics; and for other research and analytical purposes.
• To deliver target advertising and coupons if you have signed up or registered to receive this information.

1. For legal compliance: to comply with applicable legal or regulatory obligations, including to respond to a subpoena or court order; to cooperate with law enforcement or other governmental investigations; and as part of legal proceedings.
2. For protection of us and others: where we believe it is necessary to protect us and others, including, without limitation to detect, prevent, and respond to fraud, security incidents, or other issues where we believe it is appropriate to protect us and others.